About Heritage Financial Planning

We aim to simplify the financial challenges you face, by creating and protecting your wealth for you and your loved ones.

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Independent Financial Advisers in the North West

Heritage is an Independent Financial Advice practice that has been helping families protect their wealth for over 20 years.

As we are a small, family run business, we can apply a personal touch, unlike large corporate firms in which you will be treated as a number and passed from adviser to adviser. We are very proud of the fact that many of our clients have been with us for generations.

Our Values

We have four core values that are reflected in everything we do here at Heritage

1. Look After People

The very top of our values is to "look after people" and on that we have a saying here at Heritage "don't do for someone that which you would not do for your own Mother". This is at the very forefront of our minds when we are helping you make decisions that could ultimatley affect the rest of your lives. We believe there are no short cuts in life and no better long term strategy for your business that doing a good job for people.

2. be Transparent

This is something we believe is unfortunately lacking in our industry and something we have set out to change. You will find no hidden charges in the small print here. We will always be clear and straight with you right from the get-go so there will be no unwanted surprises later down the line.

3. Empower Financial Wellness

One of the biggest stresses in most people’s lives is financial uncertainty. At Heritage we are dedicated to try and reduce financial stress and promote financial wellness for all of our clients. We achieve this through our compassionate and personalised guidance. One of our main goals is to try and alleviate some if not all of the stress that can be associated with the world of finances and money.

4. Deliver Excellence

We believe it is the details that matter and we aim to provide you with a first class service from the start to the finish.

Meet The Team

Heritage Financial Planning are a small, family-run, independent financial advisers. Here are the members of our friendly team…

Alex Norman-Jones - Chartered Wealth Manager

Alex Norman-Jones

Chartered Wealth Manager

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George Middlehurst - Chartered Financial Planner

George Middlehurst

Chartered Financial Planner

View George's Profile

Nick Middlehurst-Independent Financial Adviser

Nick Middlehurst

Independent Financial Adviser

View Nick's Profile

Google Rating

5.0

Based on 18 reviews

Heritage Financial Planning Ltd

5.0

review us on See all reviews

1700836792

As a Pharmacist I do not have the time or inclination to manage my retirement planning and I was recommended to Alex by a friend. He has managed my money for several years and I have been happy with the performance to date and the fees are very reasonable. He has also handled several mortgages/remortgages for me in the past seamlessly.

1699976546

Couldn't be happier with the service I received from George. He was professional, knowledgeable and extremely helpful. I also had specific questions related to my job as a junior doctor which he was able to help me with - even calling my employer to find out specific details regarding my pension scheme. Thanks George

1699028029

Absolute brilliant service got me the best deal possible always available when you contact them I dealt with George definitely use them again took all the stress out of getting a Morgage

1699024964

Excellent service. Super friendly approach. I am a junior doctor looking to save for my first home. George took me through all possible saving options and tailored it to my situation. Explained all the different ISAs available. Would 100% recommend!!

Will Gale-Hasleham

1698866291

George at Heritage Financial Planning was outstanding in organising a mortgage for me.As someone who works on super-yachts, finding a mortgage can be a complex case. George was very responsive and intuitive in nailing the correct product.Highly recommend.

William Willmott

1698851432

George's advice to me during one of the most stressful periods of my life was, well, life changing - and that's no hyperbole!I was going through the, as many readers will be familiar with, incredibly stressful process of being a first-time buyer. George was on hand every step of the way, nearly acting as a therapist. Poor George!He helped me navigate the mortgage process at an amazing rate for a first time buyer, admittedly pretty standard part of his role but still immensely important (especially to my current financial situation).Beyond that, he helped me navigate the help to buy scheme I was leveraging to get on the London property ladder, and access my various L/ISAs, tying together the various stakeholders (Help to Buy, Solicitors, Saving Accounts, me).To put the cherry on the cake, this was in a race against time since the stamp duty holiday window was closing. With George's help, I managed to close a Help to Buy purchase in record time and get the benefit of mitigating the stamp duty tax.Without his support, it would be safe to say that my financial situation would be worse. His client-centric service was completely invaluable.

1695050457

Alex has been great and has made the experience of getting a mortgage simple and easy

1687251037

Alex dealt with our remortgage application this week. He was extremely helpful and provided good advice about our options. Highly recommend

1685705243

George has been fantastic and mapping out my finance trajectory and given me an unbiased view of my options. Straight-forward advice that anyone can understand.Would recommend to anyone wanting to get a clearer picture of their current and future situation.

1685609161

Alex at Heritage gave a seminar to a group of my team at our practice (law firm) in May. He spoke about investment/saving products and options leading to retirement. Everyone agreed that Alex was particularly articulate and gave some really good insight into the various investments products and options with pension pots.

1684311991

Alex has been very knowledgeable and provided advice that is easy to understand in an area that can seem very complicated! Thank you

1682627550

Very pleased with the service I have been receiving, Alex really listens to me and with his experience suggests options that can only benefit, every detail explained thoroughly and also sent in email for me to digest. No questions asked are a bad thing he is very supportive and understanding. He completes all the necessary documents and manages on my behalf I am very happy to recommend this team

1681482595

I chose Heritage for some free initial advice after hearing good things from people I knew and who already had dealings with them. Two chats later with Alex, I have a much much better understanding of what to do with my current pension pots and what can be achieved with my finances.Unlike initial advice from some other FA's, there was no pressure selling from Alex and he was happy for me to take my time and do some number crunching of my own before deciding what to do with my pots and when to do it. The pros and cons of leaving the pots as they were or moving them to another platform were clearly explained and any future charges set out for me to take into account.A quick look at their portfolio makes for some encouraging reading and reflects favourably on the advice I received from Alex at Heritage.

1680620136

Hi Alex,I wanted to take a moment to thank you for all of your help and support throughout my mortgage application process. Your expertise and guidance were instrumental in helping me secure a mortgage that was perfectly suited to my needs and financial situation.Throughout the application process, you kept me informed every step of the way and made sure I understood everything that was happening. You were always available to provide advice and support whenever I needed it, and your expertise and guidance gave me the confidence I needed to make the best possible decisions for my financial future.Thanks again for everything you've done for me. Your help has been invaluable, and I would not hesitate to recommend your services to anyone looking for a knowledgeable, professional, and supportive mortgage advisor.

1680592418

It’s been fantastic working with Alex at Heritage FP so far. Extremely attentive, responsive and proactive in nature. The level of service has been unlike anything my partner or I have experienced before - the beauty of going independent!

1680278664

Really positive experience with Alex who has taken over my post retirement portfolio. I feel reasured that Alex carefully considered my needs and future plans for the investment particularly in the current turbulent times. A balanced view with a personal touch from someone knowledgeable, was just what this financially lazy person required.I've been kept informed in the most timely manner, every step of the way. I feel confident now that should any action be required to keep my investment on track, I will be contacted soon as .... and that's just what I need.

1679995866

George helped me acquire my first rental with a buy to let mortgage while raising capital from my main residence. Something that I was having a lot of difficulty with when trying to find lenders on my own. I couldn’t be happier with how easy George made the process. I barely had to lift a finger

1678703107

I worked with George Middlehurst at Heritage Financial Planning to help my investments along with setting up Business Protection as I am self employed. George explained everything clearly and in plain English - and the process was slick from start to finish. I would highly recommend Heritage Financial Planning for anyone looking for help with their finances.

Our Customer Reviews

You will always be treated as a person and not a number, with many of our clients having been with us for decades. Click here to take a look at our customer reviews, or if you want you can leave us one you can click on the button below.

Have a question? Message us and we can arrange a time to call you.

We are a family run business of Independent Financial Advisers, that specialises in providing trusted advice from navigating retirement and optimising your income, through to buying your first home. You will always be treated as a person and not a number, with many of our clients having been with us for decades.

Heritage Financial Planning Ltd. is an appointed representative of 2plan wealth management Ltd which is authorised and regulated by the Financial Conduct Authority and is entered on the FCA register (www.fca.org.uk) under reference 994866.

Registered office: 1 Heritage Square, Treuddyn, Mold, Flintshire, CH7 4PD. Registered in England and Wales Number: 11438462

Heritage Financial Planning Ltd. is rated 5 out of 5 based on 15 Google reviews.

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